Are We Failing?

I read an eye opening article at ksl.com - which I must admit was surprising. Anyway, it talks about Crate & Barrel and the Cheesecake Factory not building stores at the Gateway because to few Utahns are college graduates! Now I don't give a crap about the stores but I do care about our declining population holding college degrees. What is going on here? This is a disturbing trend when it is clear that more and more jobs require college degrees for basic qualification. I think more women are getting degrees than ever before so are the men to blame? What do you think?